Propaganda

Flash is a new competition platform from arch out loud promoting the open exploration of a topic within a the short timespan of 7 days. Our contests are intended to stimulate and challenge the role of design within our society, and challenges participants to reinterpret traditional relationships between people and design. With an open brief, you are not limited to a simple response, but are encouraged to look at a topic from new and unconventional perspectives without restrictions.

arch out loud presents Propaganda, a one-week exploration of architecture's role in propaganda of the past, present and future. Reinterpret. Re-imagine. Re-purpose.

[ JURY ]

YAOHUA WANG
PRELIMINARY RESEARCH OFFICE
PARTNER

TIMOTHY TSE
[OMA] OFFICE FOR METROPOLITAN ARCHITECTURE
NEW YORK, NY, USA

RICARDO LOPEZ
LBR&A
MEXICO CITY, MX

SEBASTIAN SCHMALING
JOHNSEN SCHMALING ARCHITECTS
FOUNDER

DINORAH MARTÍNEZ SCHULTE
ROJKIND ARQUITECTOS
MEXICO CITY, MX

NICK TRAPANI
SKYLAB
PORTLAND, OR, USA

BRIAN JOHNSEN
JOHNSEN SCHMALING ARCHITECTS
FOUNDER

RACHEL VILLALTA
[KPF] KOHN PEDERSEN FOX
NEW YORK, NY, USA

[ RESEARCH ]

“Throughout ‘inside the third Reich’ Hitler is often comparing the Third Reich to previously dominants empires-particularly Rome- as he attempts to recapture its essence of power, colonisation and supremacy. The fundamental way of which the Nazi party was able to do this was to adopt similar architectural styles. This way they were able to portray an image of great power and solidity as the ancient civilisation had done.”

FULL ARTICLE

“This is a carefully constructed regime which has, at its heart, an unprecedented understanding of how architecture and urbanism can influence and control people. Coming second only to the military on the list of party priorities, the design of the built environment has had an incalculable effect on reinforcing the ideologies of the North Korean regime and conveying these to the people.”

FULL ARTICLE

“The powerful build because that is what the powerful do. On the most basic level, building creates jobs that are useful to keep a restless workforce quiet. But it also reflects well on the capability, decisiveness and the determination of the powerful. Above all, architecture is the means to tell a story about those who build it.”

FULL ARTICLE

“All art is propaganda. It is universally and inescapably propaganda; sometimes unconsciously, but often deliberately, propaganda.”

-Upton Sinclair